{"id":7851,"date":"2026-05-11T13:33:07","date_gmt":"2026-05-11T11:33:07","guid":{"rendered":"https:\/\/location-lac-annecy.fr\/blog\/annoncez-chez-nous\/"},"modified":"2026-05-11T13:33:10","modified_gmt":"2026-05-11T11:33:10","slug":"annoncez-chez-nous","status":"publish","type":"page","link":"https:\/\/location-lac-annecy.fr\/blog\/annoncez-chez-nous\/","title":{"rendered":"Annoncez chez nous"},"content":{"rendered":"<div class=\"gb-container gb-container-annoncez-hero\">\n<div class=\"gb-container gb-container-annoncez-hero-in\">\n\n<span class=\"gb-headline gb-headline-annoncez-tag gb-headline-text\">Kit m\u00e9dia<\/span>\n\n\n<h1 class=\"gb-headline gb-headline-annoncez-h gb-headline-text\">Annoncez chez nous<\/h1>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-annoncez-content\">\n<div class=\"gb-container gb-container-annoncez-content-in\">\n\n\n<p class=\"wp-block-paragraph\">Lac d&rsquo;Annecy est un m\u00e9dia \u00e9ditorial ind\u00e9pendant qui s&rsquo;adresse aux voyageurs francophones pr\u00e9parant un s\u00e9jour autour du lac, en montagne, ou d\u00e9couvrant la r\u00e9gion Auvergne-Rh\u00f4ne-Alpes. Vous \u00eates h\u00e9bergeur, loueur, restaurateur, organisateur d&rsquo;\u00e9v\u00e9nement ou prestataire d&rsquo;activit\u00e9 ? Voici comment nous travaillons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notre audience<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lectorat<\/strong> \u2014 France, Suisse romande, Belgique, urbains 30-65 ans en recherche de s\u00e9jours nature<\/li>\n<li><strong>Profils<\/strong> \u2014 couples, familles, amateurs outdoor, retrait\u00e9s actifs<\/li>\n<li><strong>Saisonnalit\u00e9<\/strong> \u2014 pic d&rsquo;avril \u00e0 octobre (saison touristique haute), regain en hiver pour les sports d&rsquo;altitude<\/li>\n<li><strong>Sources de trafic<\/strong> \u2014 majoritairement organique (Google), social, newsletter<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Formats disponibles<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Article sponsoris\u00e9<\/strong> \u2014 contenu \u00e9ditorial r\u00e9dig\u00e9 par notre \u00e9quipe, balise \u00ab\u00a0Sponsoris\u00e9\u00a0\u00bb en haut, un lien dofollow, indexable.<\/li>\n<li><strong>Test h\u00e9bergement \/ activit\u00e9<\/strong> \u2014 vous nous accueillez, nous testons et publions un compte rendu honn\u00eate (note finale et publication sous 30 jours).<\/li>\n<li><strong>Article invit\u00e9<\/strong> \u2014 vous r\u00e9digez (acteur local, journaliste, expert), nous \u00e9ditons et publions sous votre nom.<\/li>\n<li><strong>Mention dans guide saisonnier<\/strong> \u2014 votre offre int\u00e9gr\u00e9e dans nos guides \u00ab\u00a0Que faire \u00e0 Annecy\u00a0\u00bb \/ \u00ab\u00a0O\u00f9 dormir\u00a0\u00bb (sous crit\u00e8res qualit\u00e9).<\/li>\n<li><strong>Newsletter<\/strong> \u2014 un lien sponsoris\u00e9 clairement identifi\u00e9 dans notre lettre du vendredi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que nous refusons<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les promesses trompeuses (location \u00ab\u00a0vue lac\u00a0\u00bb sans vue lac, h\u00e9bergement \u00ab\u00a0haut de gamme\u00a0\u00bb qui ne l&rsquo;est pas)<\/li>\n<li>Les liens vers des plateformes douteuses ou non r\u00e9gul\u00e9es<\/li>\n<li>Les articles d\u00e9nigrant nominalement un concurrent local<\/li>\n<li>Les contenus low quality, dupliqu\u00e9s ou auto-g\u00e9n\u00e9r\u00e9s sans relecture<\/li>\n<li>Les notes \u00ab\u00a0achet\u00e9es\u00a0\u00bb \u2014 nous gardons toujours notre libert\u00e9 \u00e9ditoriale, y compris pour un test sponsoris\u00e9<\/li>\n<li>Tout ce qui ne respecterait pas notre <a href=\"\/blog\/charte-editoriale\/\">charte \u00e9ditoriale<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tarifs &amp; d\u00e9lais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nos tarifs varient selon le format, la saisonnalit\u00e9 (haute saison = forte demande) et le volume. Pour un premier devis, comptez 24\u201348 h de r\u00e9ponse. Publication sous 5 \u00e0 30 jours apr\u00e8s validation du brief et du r\u00e8glement (selon le format).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nous contacter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour un devis ou un brief, \u00e9crivez \u00e0 <a href=\"mailto:contact@location-lac-annecy.fr\">contact@location-lac-annecy.fr<\/a> en pr\u00e9cisant : votre activit\u00e9 (h\u00e9bergement, restaurant, loueur, prestataire, \u00e9v\u00e9nement), votre site web, le format souhait\u00e9, l&rsquo;angle ou les mots-cl\u00e9s cibl\u00e9s, et votre budget indicatif.<\/p>\n\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"manual_indexmenow":false,"indexmenow_id_project":0,"footnotes":""},"class_list":["post-7851","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized 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